Social Media Analyst

Introduction

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities

We seek a social and earned media metrics and intelligence analyst to join the Social Media + Influence team in Marketing and Communications. The successful candidate is metrics-driven and has a foundational understanding of social media metrics and intelligence and the importance it has in driving reach, engagement, and demand with key audiences.

• Define key performance indicators and implement measurement and reporting to gauge the success of social media ongoing as well as big market moments
• Ensure insights are actionable and help teams drive social media outcomes.
• Design reporting and analytical models and data visualizations that provide the ability to measure and optimize IBM’s social content strategy
• Automate data cleaning, transformation, categorization, and aggregation processes to improve team efficiencies and create additional bandwidth for team members
• Build Boolean or Python queries and API Connections that monitor social conversations on key topics
• Ongoing social listening to advance the mission and reputation of IBM, including market and competitive research, crisis monitoring, and ad hoc insights reporting
• Monitor external IBM conversation and identify potential crises on social media; work with the appropriate teams to provide data-driven recommendations to protect IBM’s reputation
• Enable social media professionals on social listening tools to foster real-time metrics analysis outside of scheduled and recurring wrap reporting workstreams
• Work with vendors that supply reporting, analytics, and intelligence services, including internal intelligence MCC partners such as MD&I

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required Technical and Professional Expertise

• 5-7 years of experience in social analytics, data science, or similar data analysis field
• Experience using data analytics and listening tools including Google Analytics, Knime, SPSS Modeler, Tableau, Meltwater, Brandwatch, etc.
• Demonstrated ability to build reporting dashboards that take inputs from several data sources
• Ability to analyze and apply data-driven approaches to improve performance over time
• Ability to explain your recommendations with confidence using data to support your POV
• Experience working in large, highly matrixed organizations
• An intensely collaborative style. IBM is a highly matrixed organization and the person who is successful in this role will thrive in a “we” (not an “I”) environment

Preferred Technical and Professional Expertise

• Large public company or agency experience supporting large public company clients preferred.
• Experience working with highly matrixed organizations.
• Experience working with social media analytics tools.

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