National Consultant _ Social Media Сontent Creator, Kyiv, Ukraine (Open to Nationals only) 137 views

Job no: 543343
Position type: Consultancy
Location: Ukraine
Division/Equivalent: CEE/CIS
School/Unit: Ukraine
Department/Office: Kyiv, Ukraine
Categories: Communication for Development (C4D)


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child,

Digital engagement plays an important role in UNICEF’s response to global shifts in the fields of communication, fundraising, advocacy and development. Effective use of digital channels for communication of UNICEF’s key messages, through relevant content, experience and dialogue, allow individuals to connect directly with other individuals or groups, as well as brands and organizations, thus creating valuable relationships with both online and offline supporters. The use of digital media platforms helps to position UNICEF Ukraine as a knowledge leader, expands outreach and broadens engagement around children’s rights.

UNICEF Ukraine is supporting the global response to COVID-19 and the national vaccination campaign, including through its risk communication and community engagement activities.  UNICEF Ukraine relies on digital tools and channels as the key platform to reach out to the vulnerable groups of the population, including families with children living in the conflict-affected regions of eastern Ukraine and provide them up-to-date, reliable and easy-to-access information about health, education related issues etc.   Mobilization of various social media channels – Facebook, Twitter, TikTok, Instagram, Youtube, etc. –helps reach out to UNICEF core target audience: children, adolescents and youth.

How can you make a difference?

UNICEF Ukraine seeks a Social Media Content Creator to manage and expand UNICEF social media supported channels, adapt messaging of global social media campaigns, develop various types of content for youth-oriented social media channels in response to COVID-19 and support of vaccination campaign. This content is meant to target youth on social media to educate them about various aspects of vaccination, current situation with COVID-19 and keep young people updated about other paramount health topics. Given the role of young people in their communities, high-quality, trustworthy and social media-friendly content will help to spread reliable information on social media, engage young people as peer-to-peer and older generation change agents, advocating for safety of vaccines, etc.

Working under the supervision of the Digital Communication Officer, Social Media Content Creator will collaborate with Communication Section and Communication for Development teams, as well as Health and Education Sections.

Work assignment overview

Deliverable: Producing content on COVID-19 response, vaccination campaign. Generate and implement creative ideas for social media activations on COVID, vaccination, healthy behaviors, youth development-related topics. Adapt messages from UNICEF global social media packs under the supervision of Digital Communication Strategist for the UNICEF core campaigns (e.g. Infodemics, mental health, climate change, online safety, parenting etc.). Develop creative copywrite ideas and social media packs for at least ten key international days observed by UNICEF and partners Deadline: 10/20/2021 (30 days)

Deliverable: Daily management of UNICEF-led social media channels, including CoronaInfo, UReport, UPSHIFT. Together with graphic designer and video editors, coordinate production of social media assets for UNICEF-supported social media channels and UNICEF content calendars. Content management, including publication of posts/stories; providing regular community management; responding to inquiries, maintaining social media assets. Managing digital events, including engagement of influencers, liaison with partners, inviting speakers, coordinating the technical setup of video streaming, moderating participation, design layouts, drafting agendas, etc. Deadline: 09/15/2021 (25 days).

Deliverable: Developing publications, social media posts write ups, text for digital activations in accordance with the content plan. Deadline: 11/01/2021 (25 days)

Deliverable: Develop and update monthly and weekly content plans in close cooperation with Communication, Health and C4D sections. Preparing monthly/weekly reports and/or upon demand KPIs based reporting on performance of the channels. Deadline: 10/30/2021 (10 days)

Deliverable: Social media support to UNICEF 75 anniversary activities. Social media support to mental health campaign rollout in close cooperation with UNICEF partner NGO and celebrity supporter’s team. Coordinating rollout of ‘Digital Challengers’ online competition. Curating content production on online safety for children and parents.  Deadline: 09/27/2021 (20 days)

To qualify as an advocate for every child you will have…

Education: Bachelor’s degree in Journalism, Public Relations, Languages, Communications

Professional experience: 1+ years experience working in social media/digital marketing, content creation, for a digital agency, NGO, private sector company, media outlet, or as a freelancer.

Language: Ukrainian – Proficient/native [C2]; Russian – Proficient/native [C2]; English –  Upper-intermediate [B2]

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

Click here to learn more about UNICEF’s values and competencies.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Please fill in the form properly and indicate your daily fee, travel lump sum and total fee to complete the assignment.

UNICEF has a zero-tolerance policy on sexual exploitation and abuse, and on any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

Advertised: Jul 27 2021 FLE Daylight Time
Application close: Aug 09 2021 FLE Daylight Time


  • To apply please follow this link
  • To help us track our recruitment effort, please indicate (on the application form and in your cover letter how ( you heard about this position.
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