Product Marketing Manager – Content Creator in Bratislava, Slovakia

Introduction

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

A Content Creator Product Marketing Manager is responsible for creating compelling domain-specific and product-level content through all parts of the buyer journey. The position is responsible for understanding the markets, competition, buyers, and pain points to craft product-level content. You will have a constant pulse on the Data Security market to deliver timely and relevant content that is an integral part of the Data Security GTM plan.

You will work under the direction of the product marketing managers and simultaneously will be expected to independently collaborate across multiple disciplines – product management, sales enablement, business partners, and direct sales to build successful product-level content.

Your Role and Responsibilities:

Content Strategy, Creation & Distribution

• Originate and execute a comprehensive content strategy aligned with the business goals and data security personas.

• Create engaging and informative written, visual, and multimedia content, including articles, blog posts, white papers, client leave-behinds, sales collateral, infographics, videos, and social media updates. Coordinate with cross-functional team to leverage written content into other visual and multi-media formats.

• Identify proper channels, objectives, and consumers to distribute the content. Measure the effectiveness of content within the channels and determine areas of improvement.

Drive SEO Optimization with technology-relevant content

• Optimize content for search engine visibility, ensuring high organic reach and relevance by conducting keyword research, on-page SEO, and other relevant techniques.

• Align to the business needs to understand content gaps in the buyer journey, preferred formats, and delivery mechanisms. Translate complex technical concepts into accessible and easily digestible content for diverse audiences, including users, buyers, and influencers of data security solutions.

Collaboration, Coordination & Measurement:

• Coordinate with subject matter experts and stakeholders to gather information and insights to enhance the depth and accuracy of content.

• Collaborate with cross-functional teams, including demand, digital, and product development, to align content with brand messaging and product releases. Constantly analyze existing content in the market to measure effectiveness and quickly pivot as needed.

Minimum salary starts at 2,100 EUR gross per month.

This is a Hybrid role, attendance to the office will be required only 3 times per week

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Required Technical and Professional Expertise

• Excellent writing skills for long-form and short-form content.

• 2-5 year’s experience in B2B marketing, sales, or content

• Technology background with a foundational understanding of cloud-related concepts and security.

• Strong collaboration skills to work across different functions of the business.

Preferred Technical and Professional Expertise

• Strong analytical skills, and experience performing market and competitive research

• Experience working in a highly matrixed global organization a plus

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.