Employer Branding Manager Ukraine, Kyiv

Project Description

Employer Branding Manager is responsible for support and development of brand communication with regards to recruitment and for branding activities on the local market.

Responsibilities

– Plan and define the overall brand and communication strategy and participate actively in defining the comprehensive development plan for the company for the short and medium terms
– Analyze brand equity situation in the local market and propose strategic evolution leading to building Company’s positive image on the local market, increasing brand awareness and supporting Employer Branding activities
– Supervision and follow up of the employer branding budget allocated at the beginning of the year and monitoring the successful update and revision phases
– Define, develop, implement and manage local guidelines for branding, media and communication campaigns, following the global standards
– Cooperation with business partners (marketing agencies, graphic designers),
– Close cooperation with other departments of the Company in branding campaigns planning and implementation
– Working on branding events in order to increase candidates’ pipeline and employees’ and clients’ loyalty towards the Company
– Brand development, corporate messaging, internal & external relations and campaign management , collateral creation of brochures and other company materials, competition analysis
– Market trends analysis
– Produce reports to monitor results
– Planning and launching branding initiatives on the local market
– Being liaison for local media inquiries
– Planning and organizing events and conferences

Skills

Must have

event management
project management
SMM understanding
brand strategy
internal/ external communication

Nice to have

PR background is a plus
Digital marketing instruments
Domain undertanding

Languages

English: C1 Advanced

Seniority

Senior