Market Activation Expert

MARS


Job Description:

The primary purpose of this role is to deliver best in class customer activation in the Romanian markets in line with the annual Market activation plan as well as Cluster & Regional priorities and archetypes. Customer responsibility based on Strategic Customer Matrix (SCM) which will require an in-depth understanding of the Customers in scope and a high degree of cooperation with the Sales team – KAM & Channel Head. The role will also require a high degree of collaboration across Market (Sales), Cluster (MS&D, Demand Planning, Logistics, Finance) and Regional Marketing (ETMs) roles. Managing in the most efficient way Consumer Promotions budget for Activations & Customers in the area of responsibility.

What are we looking for?

  • University degree
  • English language proficiency
  • Ability to analyze and interpret internal and external data
  • Min. 1,5 year experience in a Demand or Sales role
  • Knowledge of the Romanian retail landscape
  • Proven ability to deliver results across multiple priorities

What will be your key responsibilities?

  • Deploying and executing the national activation plan
  • Executing consumer mechanics in market / Customer as part of toolkit localization responsibility
  • Localization of toolkit and translation of the materials
  • Responsible for PAR on EBAs (with input from other functions). In addition responsible for EBA stage gates (NPR, ER) – ran within agreed process and timelines
  • Preparing, executing and post-evaluating a tailored activation plan for strategic SCM Customers within agreed guidelines
  • Budget governance – ensuring spend is consistent with the agreed plan, flagging and mitigating budget risks
  • Co-ordination with Sales & Field Force (where relevant): present activity and communicate materials
  • Local production of agreed POS or displays materials from menu card

What can you expect from Mars?

  • Work with diverse and talented Associates, all guided by the Five Principles
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today
  • A strong focus on learning and development support from day one, including access to our in-house Mars University
  • An industry competitive salary and benefits package, including company bonus

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