PR Executive in Bucharest, Romania

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The main purpose for the PR Executive role is to plan and implement the PR strategy in Romania in line with Warner Bros. Discovery’s PR and communications strategy for the entire portfolio of brands. The key areas include PR-planning for consumer, corporate, media & influencers relations, and reporting to enable necessary resources, enforcing the managing and execution of PR activities in Romania. All for the common PR objectives: increase the high value of our brands and content within media, generating qualitative editorial coverage and protecting the reputation of our company.

Key activities include maintaining and developing strong connections with the local media & influencers to generate the highest quality and quantity of press coverage for WBD’s content and brands, both corporate and consumer, by creating compelling press releases, creative press kits, pitch press to join junkets, create interview opportunities and organize public events. Other responsibilities include talent & influencers relations, monitoring, collecting, and reporting of local coverage as well as flagging local issues.

This role needs to be the eyes and ears of the Romanian market.

Your Role Accountabilities

• Plan, get approvals, and implement local consumer & corporate communication plans in line with general PR strategy, including goals, tactics, and budgeting for the brands in the portfolio (streaming & linear – factual & lifestyle & sports) among which HBO Max/MAX, Eurosport, Discovery, TLC, HGTV and positioning executives of the Warner. Bros. Discovery leadership team.

• Create, translate, send press releases & source images for the WBD local Romanian content.

• Coordinate with programming team for checking & greenlighting the local TV channels localizations.

• Manage and execute PR activities locally in Romania and maintain our solid network of key journalists and influencers in order to increase brand awareness.

• Support in planning and executing events (press conferences, press junkets, gala premieres, festival screenings, conventions, and guerilla stunts), as well as coordinate creative send outs from the idea to realization for WBD content.

• Execute PR-activities for the launch of local Original Productions, including establishing relations with Talents and production companies, and communicating PR preparations, plans and executions internally.

• Closely work, approve, and provide regular updates to the direct manager in PR planning, execution, and results, as well as alerting on business and corporate oriented press inquiries and coverage with suggestions on communications.

• Plan and coordinate influencers’ activities in Romania in line with other stakeholders in a company, especially on a local level (SoMe, Brand).

• Cooperate proactively with other departments (SoMe, Brand, Trade, CS, International PR, Distribution, Marketing) to achieve common business goals.

Skills and Experience

• Minimum 3 years’ experience in PR & communications on either agency- or client side.

• Excellent written and spoken communications skills – fluency in written and spoken Romanian and English is a must.

• Have a solid media and industry network and be able to expand it

• Proved experience in Office programs (Word, Excel, Power Point, etc.)

• Knowledge about the media industry, from streaming to linear TV, but also movies and games.

• Skilled and knowledgeable within marketing technologies, social media trends and channels

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].